Honda’s retail advertising needed a new approach to give their campaigns consistency, and to convey the precision engineering they pride themselves on. It also needed to be charming enough to engage consumers, and the toughest audience of all – the Dealers.
We created the Honda Robots, who have proven so popular, they’ve been the face of Honda Retail ever since. They’ve even expanded into cinema through Honda’s Palace Cinemas sponsorship.Director : Stephen Van Elst
Animation and Production : Iloura, and Jf Muro.
Producer : Steven Kerswell
Agency: Draft FCB Melbourne
Jf Muro Productions
“With over 20 year of experience in the Visual Effects Industry, the skills and quality of perfectionist realism and a stylistic approach differs JF-Muro from all the rest. We aim to achieve only the best results with regards to the work assigned.”
“Having a mobile base we are able to travel and work from a range of different locations best suited to our clients. Predominantly based in Europe we have extensive experience in other foreign multilingual countries from Spain to Norway, Los Angeles to London.”