Honda Retail – Game On




As CG Generlist Honda Retail - Game On
Honda’s retail advertising needed a new approach to give their campaigns consistency, and to convey the precision engineering they pride themselves on. It also needed to be charming enough to engage consumers, and the toughest audience of all – the Dealers.
We created the Honda Robots, who have proven so popular, they’ve been the face of Honda Retail ever since. They’ve even expanded into cinema through Honda’s Palace Cinemas sponsorship.Director : Stephen Van Elst
Animation and Production : Iloura, and Jf Muro.
Producer : Steven Kerswell
Agency: Draft FCB Melbourne